Some of the characteristics he mentions are: If you’re on the field, you want, you need to play your best game, right? So he talks about defining the enemy and what you don’t want to happen on your field of play.

Those feelings or emotions have no place in that game. Back to the example of an NFL player, he talks about fear, doubt, and self-doubt. It’s actually the traits that you don’t like about yourself when you’re on that field of play.

The enemy is not a person or a place or an animal or anything like that. The very next thing he does in the book is to define the enemy. You start to think, what do I like about myself, my behaviors, my character traits, etc.? And then … How do I do more of what I like? Step 2: Define Your Enemy So, when you have that list, naturally the next thing you think about is what you want to do more of. And getting into how you develop your own alter ego, to become the best version of yourself, is in writing a list of what you want to stop doing or do less of. He starts out with what this is all about. Step 1: Write a List of Things You Want to Stop Doing/Start Doing It’s really fun to read about and he gives you the step-by-step on how you can do this for yourself. He describes not only why this works, but how he developed it, in an easy to understand way so it’s not boring at all. Who do you become on that field of play when you are with your kids. When they step out onto that field on game day, who do they want to become? It’s the same with an actor, a CEO, or for a father who doesn’t get to see their kids often and wants to become the best father imaginable. That’s basically what his, the author, business does – he works with the world’s elite athletes, movie stars, people at the very top of their field, and helps them create their alter ego to become the best version of themselves on whatever field of play they’re in.Īn example would be working with an NFL player. This book is exactly what it says it is – creating a superhero, or an alter ego, of yourself. This book, The Alter Ego Effect by Todd Herman is a life-changing book for business and personal reasons. What if the games we played as children held the greatest gift to helping us achieve more today?”

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